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Schumer Requests That The FDA Look Into Logan Paul’s Energy Drink PRIME, Which Has Six Coke Cans’ Worth Of Caffeine

Legislators and health professionals are questioning PRIME, an energy drink supported by influencer Logan Paul that has become wildly popular among kids due to its possibly hazardous caffeine levels.

To Be Investigated

Sen. Chuck Schumer requested on Sunday that the Food and Drug Administration look into PRIME, a beverage line created by YouTube personalities KSI and Paul that has grown to be somewhat of an obsession among the influencers’ hordes of teenage fans.

Not an outfit or a toy, but a drink is one of the hottest status symbols for kids this summer, according to Schumer. But buyer and parents beware as it poses a major health risk to children.

When PRIME debuted last year, it immediately became a hit, leading to long lineups at grocery stores and stories of school yard resale markets. PRIME is supported by two of the most well-known performers on YouTube.

Logan Paul Drink Promotion In The UK KSI

The neon-colored cans, which claim to be vegan and sugar-free, are among a rising number of energy drinks with high amounts of caffeine; in the case of PRIME, this equates to 200 milligrammes per 12 ounces, or over half a dozen Coke cans or nearly two Red Bulls.

Source: cbs news

When several paediatricians in the United Kingdom and Australia warned of potential health effects on young children, such as heart difficulties, anxiety, and digestive troubles, some schools in those countries banned the material due to its high content.

Meanwhile, company representatives have defended the item, claiming that it is plainly marked as “not recommended for children under 18.” They offer a distinct sports beverage called PRIME Hydration that has zero caffeine. An inquiry for comments was not immediately answered by PRIME representatives.

However, Schumer said in his letter to the FDA that there was little to no distinction between the two beverages’ internet marketing, which led many parents to think they were buying a juice for their children only to end up with a “cauldron of caffeine.”

“A simple search on social media for PRIME will generate an eye-popping amount of sponsored content, which is advertising,” he said. “This content and the assertions made, as well as the components and caffeine content, should be investigated.”

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